| 作 者： | 王晔 党争胜 |
| 出版社： | 重庆大学出版社 |
| 丛编项： | 高等院校电子商务专业本科系列教材 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 大学教材教辅 大学英语 教材教辅 外语学习 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 Electronic Commerce Theory
Text A Overview of Electronic Commerce
Text B Advantages and Disadvantages of Electronic Commerce
Unit 2 Electronic Business Model
Text A Nine Business Models on the Web
Text B A Case： the Success of Taobao in China
Unit 3 Advertising Strategies
Text A Advertising Methods on the Web
Text B Advertisement Strategies
Unit 4 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Text B Direct Marketing
Unit 5 Electronic Commerce Payment
Text A Electronic Money and Internet Bank
Text B E-Commerce Payment System
Unit 6 Internet and Protocols
Text A Computer Networks
Text B The TCP/IP Protocol Suite
Unit 7 Supply Chain and Logistics
Text A Supply Chain and Logistics in Electronic Commerce
Text B The Logistics Gaps in China
Unit 8 Electronic Commerce Security
Text A Electronic Commerce Security Technology
Text B A Case： Bibliofind Company
Unit 9 Security Issues in Electronic Commerce
Text A Internet E-Commerce Security
Text B Creating and Maintaining Brands on the Web
Unit 10 Issues in the Law of E-Commerce
Text A The Law of E-Commerce
Text B Other Legal Issues
Unit 1! Economics of Electronic Commerce
Text A Interaction of Economics and E-Commerce
Text B E-Commerce Changes the Economics of Search
Unit 12 Electronic Commerce and Information Economy
Text A The Evolving Information Economy
Text B The Information Economy and Competitive Advantage of Enterprises： A Value Chain Analysis
Unit 13 Application of E-Commerce
Text A Application of E-Commerce in Enterprise
Text B The Cases of Harley-Davidson and GE
Unit 14 Mobile Business
Text A Mobile Payment
Text B A Case—Paypal
Unit 15 Electronic Commerce Management
Text A Electronic Commerce Strategies
Text B Designing Trust into Online Experiences
Unit 16 Group Buying and How It Works
Text A Group Buying
Text B Does Group-Shopping Work?——The Economics of Mercata and Mobshop
F urther Reading ： E-Commerce 2009 （ E-Commerce Report of U.S.A. ）
