工作中的英语写作（第2版 双语精要版）

第1章　开始：写作与你的职业生涯

第2章　工作中的写作过程和协作

第3章　撰写备忘录、传真和电子邮件

第4章　信函写作

第5章　如何求职：简历、求职信和面试

第6章　成功地设计文件和图表

第7章　撰写说明书和规程

第8章　撰写有效的短篇报告和提议书

第9章　认真撰写长篇报告

第10章　成功地在工作中作演讲

英文目录

P A R T I : Backgrounds

Chapter : Getting Started: Writing and Your Career

Writing—An Essential Job Skill

Writing for the Global Marketplace

See the World Through Their Eyes

Use International English

Four Keys to Effective Writing

Identifying Your Audience

Establishing Your Purpose

Formulating Your Message

Selecting Your Style and Tone

Style and Tone Examples

Characteristics of Job-Related Writing

Providing Practical Information

Giving Facts, Not Impressions

Providing Visuals to Clarify and Condense Information

Giving Accurate Measurements

Stating Responsibilities Precisely

Persuading and Offering Recommendations

Ethical Writing in the Workplace

Ten Ethical Requirements on the Job

Some Guidelines to Help You Reach Ethical Decisions

Ethical Dilemmas

Writing Ethically

Revision Checklist

Exercises

Chapter : The Writing Process and Collaboration at Work

What Writing Is Not and Is

What Writing Is Not

What Writing Is

Researching

Planning v

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第1章　开始：写作与你的职业生涯

第2章　工作中的写作过程和协作

Drafting

Key Questions to Ask as You Draft

Guidelines for Successful Drafting

Revising

Allow Enough Time to Revise

Revision Is Rethinking

Key Questions to Ask as You Revise

A “Before” and “After” Revision

Editing

Guidelines for Writing Lean and Clear Sentences

Guidelines for Cutting Out Unnecessary Words

Guidelines for Eliminating Sexist Language

Avoiding Other Types of Stereotypical Language

Collaboration Is Crucial to the Writing Process

Seven Guidelines for Successful Group Writing

Sources of Conflict in Group Dynamics and How to Solve Them

Collaborating Online

Avoiding Problems with Online Collaboration

Collaborating via E-Mail

Revision Checklist

Exercises

P A R T I I : Correspondence

Chapter : Writing Memos, Faxes, and E-Mails

What Memos, Faxes, and E-Mails Have in Common

Memos

Memo Protocol and Company Politics

Functions of Memos

Memo Format

Memo Style and Tone

Strategies for Organizing a Memo

Organizational Markers

Faxes

Fax Guidelines

E-Mail

Business E-Mail Versus Personal E-Mail

E-Mails Are Legal Records

Guidelines for Using E-Mail

E-Mail Compared with Other Business Communications

Revision Checklist

Exercises

vi Contents

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HM_第3章　撰写备忘录、传真和电子邮件

Chapter : Writing Letters

Letters in the Age of the Internet

Letter Formats

Full Block Format

Modified Format

Continuing Pages

Guidelines on Printing Your Letters

Parts of a Letter

Date Line

Inside Address

Salutation

Body of the Letter

Complimentary Close

Signature

Enclosure(s) Line

Copy Notation

Organizing a Standard Business Letter

Making a Good Impression on Your Reader

Guidelines for Achieving the “You Attitude”

Types of Business Letters

Inquiry Letters

Special Request Letters

Sales Letters

The Four A’s of Sales Letters

Do I Mention Costs?

Customer Relations Letters

Being Direct or Indirect

Follow-Up Letters

Complaint Letters

Adjustment Letters

Collection Letters

International Business Correspondence 7

Guidelines for Communicating with International Readers 7

Respecting Readers’ Nationality and Ethnic/Racial Heritage

Writing to Readers from a Different Culture: Some Examples

Revision Checklist

Exercises

Chapter : How to Get a Job: Résumés, Letters of Application,

and Interviews

Steps the Employer Takes to Hire

Steps to Follow to Get Hired

Contents vii

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第4章　信函写作

第5章　如何求职：简历、求职信和面试

Analyzing Your Strengths

Looking in the Right Places for a Job

Preparing a Résumé

What Employers Like to See in a Résumé

The Process of Writing Your Résumé

Parts of a Résumé

Organizing Your Résumé

The Online Résumé

Formatting an Online Résumé

Making Your Online Résumé Search-Engine Ready

Testing, Proofing, and Sending Your Online Résumé

Cyber-Safing Your Résumé

Letters of Application

How Application Letters and Résumés Differ

Writing the Letter of Application

Going to an Interview

Preparing for the Interview

Questions to Expect

What Do I Say About Salary?

Ten Interview Dos and Don’ts

The Follow-Up Letter

Revision Checklist

Exercises

P A R T I I I : Preparing Documents and Visuals

Chapter : Designing Successful Documents and Visuals

Organizing Information Visually

The ABCs of Print Document Design

Page Layout

Typography

Using Color 7

Three Rules of Effective Page Design: A Wrap Up

The Purpose of Visuals

Choosing Effective Visuals: Some Precautions

Inserting and Writing About Visuals: Some Guidelines

Two Categories of Visuals

Tables

Parts of a Table

Figures 5

Line Graphs 5

Guidelines for Creating a Graph 6

viii Contents

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HM_第6章　成功地设计文件和图表

Charts 7

Circle Charts 7

Bar Charts

Organizational Charts

Flow Charts

Pictographs

Photographs

Drawings 5

Clip Art 6

Using Visuals Ethically 7

Photos 8

Graphs 8

Bar Charts 8

Pie Charts

Drawings

Using Appropriate Visuals for International Audiences

Revision Checklist

Exercises

Chapter : Writing Instructions and Procedures

Instructions and Your Job

Why Instructions Are Important

Safety

Efficiency

Convenience

The Variety of Instructions: A Brief Overview

Assessing and Meeting Your Audience’s Needs

Key Questions to Ask About Your Audience

The Process of Writing Instructions

Plan Your Strategy

Do a Trial Run

Write and Test Your Draft

Revise and Edit

Using the Right Style

Using Visuals Effectively

Guidelines for Using Visuals in Instructions

The Five Parts of Instructions

Introduction

List of Equipment and Materials

Steps for Your Instructions

Warnings, Cautions, and Notes

Conclusion

Model of Full Set of Instructions

Contents ix

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第7章　撰写说明书和规程

Writing Procedures for Policies and Regulations

Some Examples of Procedures to Write

Meeting the Needs of Your Marketplace

Some Final Advice

Revision Checklist

Exercises

Chapter : Writing Effective Short Reports and Proposals

Why Short Reports Are Important

Types of Short Reports

Anticipate How an Audience Will Use Your Report

Guidelines for Writing Short Reports

Do the Necessary Research

Be Objective and Ethical

Organize Carefully

Use Reader-Centered Headings, Bullets and Numbering, and Visuals

Periodic Reports

Sales Reports

Progress Reports

Audience for a Progress Report

Frequency of Progress Reports

Parts of Progress Reports

Trip/Travel Reports

Questions Travel Reports Answer

Common Types of Travel/Trip Reports

Incident Reports

When to Submit an Incident Report

Parts of an Incident Report

Protecting Yourself Legally

Writing Successful Proposals

Proposals Are Persuasive Plans

Proposals Frequently Are Collaborative Efforts

Guidelines for Writing a Successful Proposal

Internal Proposals

Typical Topics for Internal Proposals

Following the Proper Chain of Command

Ethically Identifying and Resolving Readers’ Problems

Organization of Internal Proposals

Sales Proposals

The Audience and Its Needs

Organizing Sales Proposals

Revision Checklist

Exercises

x Contents

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HM_第8章　撰写有效的短篇报告和提议书

Chapter : Writing Careful Long Reports

Characteristics of a Long Report

Scope

Research

Format

Timetable

Audience

Collaborative Effort

The Process of Writing a Long Report

Parts of a Long Report

Front Matter

Text of the Report

Back Matter

The Whys and Hows of Documentation

The Ethics of Documentation: What Must Be Cited

What Does Not Need to Be Cited

Parenthetical Documentation

Works Cited or References Pages

A Model Long Report

Revision Checklist

Exercises 0

Chapter : Making Successful Presentations at Work 1

Types of Presentations 1

Informal Briefings 1

Guidelines for Preparing Informal Briefings 2

Formal Presentations 2

Analyzing Your Audience

Consider Your Audience as a Group of Listeners, Not Readers

Who Is Your Audience?

Special Considerations for a Multinational Audience 5

The Parts of Formal Presentations 5

The Introduction 5

The Body 9

The Conclusion

Presentation Software

Guidelines on Using Presentation Software Effectively

Noncomputerized Presentations

Getting the Most from Your Noncomputerized Visuals

Rehearsing Your Presentation

Delivering Your Presentation

Settling Your Nerves Before You Speak

Making Your Presentation

Contents xi

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第9章　认真撰写长篇报告

第10章　成功地在工作中作演讲

Evaluating Presentations

Revision Checklist

Exercises

A Writer’s Brief Guide to Paragraphs, Sentences, and Words

Paragraphs

Writing a Well-Developed Paragraph

Supplying a Topic Sentence

Knowing the Three Characteristics of an Effective Paragraph

Sentences

Constructing and Punctuating Sentences

What Makes a Sentence

Avoiding Sentence Fragments

Avoiding Comma Splices

Avoiding Run-On Sentences

Making Subjects and Verbs Agree in Your Sentences

Writing Sentences That Say What You Mean

Using Pronoun References in Sentences Correctly

Words

Spelling Words Correctly

Using Apostrophes Correctly

Using Hyphens Properly

Using Ellipses

Using Numerals Versus Words

Matching the Right Word with the Right Meaning

Proofreading Marks

Index