实用商贸英语听说教程

实用商贸英语听说教程
作 者: 田晖 骆莲莲 周双红
出版社: 中南大学出版社
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作者简介

暂缺《实用商贸英语听说教程》作者简介

内容简介

《实用商贸英语听说教程》适用面广,既可以作为国际经贸、国际金融等涉外专业的商务英语教材,又可以作为英语专业商务英语教材,也可以作为大学英语选修课教材、MBA学生商务英语课程教材、行业培训教材,还可以作为报考剑桥商务英语、准备出国学习MBA或其他商科人员的复习教材以及广大英语爱好者、自学者的工具书。随书赠送光盘一张,所有录音部分均由北美人士原声朗读。

图书目录

Unit One The ABC of siness Career

Lesson l Resume 

Lesson 2 Job Interview

Lesson 3 Recruitment 

Lesson 4 Appointment and Reception

Lesson 5 Accommodation and Entertainment 

Lesson 6 Sightseeing and Shopping

Lesson 7 Travel by Air

Unit Two A Bird's-eye View of Company

Lesson 8 Company Structure

Lesson 9 Organizational Culture

Lesson 10 Management

Lesson 11 oducts and Operations

Unit Three Marketing Communication

Lesson 12 Advertisement

Lesson 13 Marketing

Lesson 14 Promotion 

Lesson 15 E.Business

Unit Four Meetings and Parties

Lesson 16 Thde Fair

Lesson 17 Business Meeting

Lesson 18 Party

Unit Five Business Negotiation

Lesson 19 Inquiries and Offers

Lesson 20 Price and Quality

Lesson 21 Packing and Shipment

Lesson 22 Payment and Contract

Lesson 23 Insurance and Claim

Unit Six Cross-cultural Business Communication

Lesson 24 Cultural Shock

Lesson 25 Global Etiquette

Lesson 26 Genderlect

Lesson 27 Communication for Management 

Unit Seven Business Writing

Lesson 28 Business Reports

Lesson 29 Using Graphs and Other Visuals

Lesson 30 Business Social Correspondence