跨境电子商务专业英语

跨境电子商务专业英语
作　者： 向晓岚 肖璟 宋璐
出版社： 清华大学出版社
丛编项： 新时代跨境电子商务创新与实践系列教材
版权说明： 本书为出版图书，暂不支持在线阅读，请支持正版图书
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作者简介

暂缺《跨境电子商务专业英语》作者简介

内容简介

本书详细介绍跨境电子商务运营的操作流程，内容紧密围绕跨境电子商务平台的操作运营，系统讲解各大跨境电子商务平台的特点，以及使用英语在跨境电子商务平台进行账户注册、后台设置、选品、引流、采购和发货、订单处理、客户服务、规避常见风险等知识，并通过案例详细解读运营过程中的各种实操流程。本书旨在帮助读者快速理解常用的跨境电子商务平台的英语术语和背景知识，并熟练掌握跨境电子商务平台的运营技巧，针对性强，方法实用，具有易学、易懂、易落地执行的特点，是跨境电子商务卖家不可或缺的英语操作用书。本书可作为高等学校国际贸易、商务英语、电子商务等相关专业的教材，也可作为传统外贸企业职员、个人创业者以及从事跨境电子商务运营人士的参考读物。

图书目录

Unit 1 Overview of Cross-border E-commerce

Part A The Concept and Significance of Cross-border E-commerce

Part B The Classifications of Cross-border E-commerce

Part C The Main Models of Export and Import Cross-border E-commerce

Part D The Status Quo and Development Trend of Cross-border E-commerce

Unit 2 Main Cross-border E-commerce Platforms

Part A Amazon and eBay

Part B Alibaba and AliExpress

Part C Wish

Part D Shopee, Lazada and Other Regional Cross-border E-commerce Platforms

Unit 3 Opening a Cross-border E-commerce Store

Part A Preparing for Opening a Cross-border E-commerce Store

Part B Registering for a Cross-border E-commerce Store

Part C Launching Products on a Cross-border E-commerce Platform

Unti 4 Marketing on Cross-border E-commerce Platforms

Part A Concepts Related to E-commerce

Part B Store Description and Product Listing Design

Part C Promotion Activities

Supplementary Reading

Unit 5 Market Research of Cross-border E-commerce

Part A Basic Principle and Logic for Product Selection in Cross-border E-commerce

Part B Practical Methods of Market Research for Cross-border E-commerce

Part C Data Analysis for Cross-border E-commerce

Supplementary Reading

Unit 6 Cross-border E-commerce Customer Service(Ⅰ)

Part A An Introduction to Customer Services and Factors Affecting Customer Experience

Part B Rules and Features of Cross-border E-commerce Customer Service

Supplementary Reading

Unit 7 Cross-border E-commerce Customer Service(Ⅱ)

Part A Basic Online Communication Skills of Customer Services

Part B Practices of Customer Service for B2B

Part C Tips and Templates for Customer Service in Some B2C Scenarios

Unit 8 Policies and Terms on Cross-border E-commerce Platform

Text A Various Policies and Common Pitfalls

Text B Intellectual Property

Text C Appeal and Plan of Action

Supplementary Reading

Unit 9 Cross-border E-commerce Online Payment

Text A An introduction to Dominant Online Payment Platforms Worldwide

Text B Online Payment Platforms in China

Supplementary Reading

Unit 10 Cross-border E-commerce Logistics

Text A An introduction to Logistics Services

Text B Functions of Overseas Warehouses and the Way to Establish them

Supplementary Reading

Unit 11 Cross-border Customs Tax (VAT) and Changes in New E-commerce Regulations

Text A An introduction to Customs and VAT

Text B Changes in New E-commerce Regulations

Supplementary Reading

Unit 12 ERP and Supply Chain of Cross-border E-commerce

Part A ERP

Part B Supply Chain

参考文献