如何应对难对付的客户:用于向此类客户销售的10种简单策略

如何应对难对付的客户:用于向此类客户销售的10种简单策略
作 者: Dave Anderson
出版社: John Wiley & Sons
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作者简介

暂缺《如何应对难对付的客户:用于向此类客户销售的10种简单策略》作者简介

内容简介

Why put any effort into trying to sell to stubborn, obnoxious, and belligerent customers (SOBs)? Most sales trainers don't even mention them: they only amount to about ten percent of your client base, and it's much easier to sell to people who are friendly, likeable, and reasonable, right? Wrong! As salesman extraordinaire Dave Anderson points out in How to Deal with Difficult Customers, ten percent of your business adds up to a very large amount of money over the course of a career, and you're going to have to work with SOBs whether you like it or not. If you don't earn their business, your competition will. And, here's the big surprise: once you've gained the trust of your really difficult customers, they become your most loyal and supportive clients, giving you plenty of repeat business and showering you with referrals. In this one-of-a-kind guide, you'll discover that SOBs are made, not born, and you'll learn how to win over the customers who make most salespeople want to run away screaming. Anderson ...

图书目录

Preface

Acknowledgments

About the Author

Introduction

1 Understand the Ten Truths About SOBs!

2 Toughen up; Sharpen up; Grow up & Go up!

3 Don’t Just Be Better, Be Different!

4 Take the Fight Out of the Sales Process!

5 How to Face and Finesse the SOB “Quadruple Threat”!

6 Shovel the Piles While They’re Small!

7 Create a Cult!

8 Create Urgency to Buy Today!

9 Learn to Read an SOB’s Mind!

10 Be Prepared to Walk Away!

Notes

Bibliography