商务谈判理论与实训（第二版）

作　者：	朱江蒋勇
出版社：	首都经济贸易大学出版社
丛编项：
版权说明：	本书为出版图书，暂不支持在线阅读，请支持正版图书
标　签：	金融与贸易

ISBN	出版时间	包装	开本	页数	字数
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作者简介

暂缺《商务谈判理论与实训（第二版）》作者简介

内容简介

《项目教学规划教材：商务谈判理论与实训（第2版）》将商务谈判理论、案例、实训项目综合成一体，在集中介绍理论的基础上，通过训练项目来强化理论，同时附以相关案例辅助理解，并对理论、训练和案例的比例作了较合理安排。全书共八章，内容依次为：商务谈判基础知识、商务谈判调研、商务谈判方案的撰写、商务谈判组织和准备、商务谈判过程、商务谈判的备忘录、合同及合同的履行、国际商务谈判，涉及商务谈判的所有内容。并在全书最后安排了若干综合案例，帮助读者更深入地了解商务谈判的实际过程和技能。

图书目录

Unit One

Part One Text

Stephen Hawking

Part Two Fast Reading

Robert Owen

Part Three Supplementary Reading

Helen Keller

Unit Two

Part One Text

Bush Touts Free Society to:Chinese

Part Two Fast Reading

Intellectual Property Rights Protection

Part Three Supplementary Reading

China and the New Asian Century

Unit Three

Part One Text

The Contenders 2008:Hillary Clinton

Part Two Fast Reading

Legislator Who Endorsed Killing of Police Resigns under Fire

Part Three Supplementary Reading

Europe Anticipating American Election

Unit Four

Part One Text

Why Are You Laughing?

Part Two Fast Reading

Mental Health

Part Three Supplementary Reading

Examining the Limits of Life

Unit Five

Part One Text

Cultural Adjustment

Part Two Fast Reading

Cultural Conflict

Part Three Supplementary Reading

Communication across Culture

Unit Six

Part One Text

Key Technologies of the Lunar Orbiting Exploration Project

Part Two Fast Reading

Chinese Lunar Exploration Program

Part Three Supplementary Reading

Dark Energy in Space

Unit Seven

Part One Text

Cellphones-Growing Techs

Part Two Fast Reading

iPhone

Part Three Supplementary Reading

Applications of Nanotechnology

Unit Eight

Unit Nine

Unit Ten

Unit Eleven

Unit Twelve

Unit Thirteen

Unit Fourteen

Unit Fifteen

Key to Exercises