现代商务英语口语教程(下)

现代商务英语口语教程(下)
作 者: 李荣庆 李全福
出版社: 天津大学出版社
丛编项: 新曙光现代商务英语系列教材
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 暂缺
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作者简介

暂缺《现代商务英语口语教程(下)》作者简介

内容简介

《新曙光现代商务英语系列教材:现代商务英语口语教程(下)》是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由短文导入、核心词汇训练、句型训练、看图说话、小组讨论和商务领域特殊用法组成。《新曙光现代商务英语系列教材:现代商务英语口语教程(下)》各练习环节均按以学生为中心的教学模式而设。比如,每单元的口语练习大都以学生小组对话形式组织,教师可因势利导,安排学生自主进行会话练习。

图书目录

Unit One The Theory of International Trade

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms

Unit Two World Trade Organization

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms

Unit Three Marketing

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms

Unit Four Marketing Mix

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills --:

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms

Unit Five Promotion Activities

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms

Unit Six Brand Strategy.

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms

Unit Seven Business and Managerial Ethics

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms

Unit Eight Women in Business

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms

Unit Nine The Stocks

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms

Unit Ten Business Recession

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms

Unit Eleven Free Trade and Protectionism

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms

Unit Twelve Intellectual Property Rights

Section 1 Enjoy the Story

Section 2 Build Your Oral Vocabulary

Section 3 Drill in Sentence Patterns

Section 4 Present Your Oral Skills

Section 5 Discuss around Your Desk

Section 6 Handle Business Special Terms