| 作 者： | 唐启明 |
| 出版社： | 西安交通大学出版社 |
| 丛编项： | 新世纪专业英语系列教材 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 商务英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 An Overview E-commerce
Additional Reading: E-commerce Advantages and Disadvantages
Unit 2 E-commerce Platform
Additional Reading: Internet Services that Support E-commerce
Unit 3 Classifying E-commerce Business Models
Additional Reading: One World; Diverse Models
Unit 4 The B2B Bussiness Model
Additional Reading: B2B Reverse Auction: Benefits and pitfalls for Small businesses
Unit 5 The B2C Business Model
Additional Reading: Building an Online Customer Experience Competency
Unit6 The C2C Business Model
Additional Reading: EBay VS. Taobao
Unit 7 Virtual Communities
Additional Reading: Facebook and Its Chinese Followers
Unit 8 The Mobile Commerce
Additional Reading: Shopping With Cellphones
Unit 9 E-marketing Strategies
Additional Reading: Online advertising: Not ye olde banners
Unit 10 E-commerce Payment Systems
Additional Reading: A Further Exploration of the EPS
Unit 11 E-commerce Security Issues
Additional Reading: E-commerce Security System: Guidelines and Precautions
Unit 12 E-commerce Managerial Issues
Additional Reading: E-commerce Tax and International Issues
Appendix Ⅰ Reference Translation of Texts
Appendix Ⅱ Key to the Exercises
Appendix Ⅲ Tapescripts
Appendix Ⅳ Glossary
