旅游管理专业英语（第二版）

作　者：	段开成
出版社：	高等教育出版社
丛编项：
版权说明：	本书为出版图书，暂不支持在线阅读，请支持正版图书
标　签：	行业英语

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作者简介

暂缺《旅游管理专业英语（第二版）》作者简介

内容简介

Lesson 1Text Evolution of ManagemnetLesson 2Text Management：Functions and SkillsLesson 3Text Decision MakingLesson 4Text Strategic ManagementLesson 5Text LeadershipLesson 6Text Moticating for Performance Lesson 7Text Interpersonal Communication Lesson 8Text Restaurant ManagementLesson 9Text Hotel ManagementLesson 10Text Travel Agency ManagementLesson 11Text International Financial ManagementLesson 12Text Management Support SystemsLesson 13Text Tourism EconomicsLesson 14Text Torism MarketingLesson 15Text Business ResarchNoresDocabularyReferences

图书目录

Lesson 1 Text Evolution of Managemnet

Text Introduction

Notes

VocabuIa ry

Comprehension Questions

DIscussion Questions

ExerciseS

Translation

Writing

Case Study

Boeing Company

TermS

Synergy

Delphi Analysis

ProfjIe

Hen ri Fayol

References

Lesson 2 Text Management:Functions and Skills

Text IntrodUCtIOn

NOles

VocabuIa ry

Comp rehension Questions

DiSCUSSlon Questions

Exercises

TransIation

Writing

Case Study

Southwest Airlines

Terms

Management Cont rol Systems

Organizational Envi ronment

Profi|e

Robe rl Dickenson

ReferenCes

Lesson 3 Text Decision Making

Text Int roductiOn

Notes

VocabuIa ry

Comp rehension Questions

DiSCUSSion Questions

Exercises

TransIation

Writing

Case Study

Mic rosoft Co rpo ration

Terms

lncentive Plans

Intellectual P roperty

Profile

HerbertA. Simon

References

Lesson 4

Text Strategic Management

Text Introduction

Notes

Vocabulary

Comprehension Questions

Discussion Questions

Exercises

Translation

Writing

Case Study

Amazon. cam， Inc.

Terms

Seven-S Framework

Mission Statement

Profile

Michael Eisner

References

Lesson 5

Text Leadership

Text Introduction

Notes

Vocabulary

Comprehension Questions

Discussion Questions

Exercises

Translation

Writing

Case Study

Greyhound Lines， Inc.

Terms

ERG Theory

Human Resources Management

Profile

Jack Welch， Jr.

References

Text Motivating for Performance

Text introduction

Notes

Vocabulary

Comprehension Questions

Discussion Questions

Exercises

Translation

Writing

Case Study

Wal-Mart Stores， Inc，

Terms

Corporate Culture

Reward Systems

Profile

Walter Elias Disney

References

Lesson 7

Text Interpersonal Communication

Text introduction

Notes

Vocabulary

Comprehension Questions

Discussion Questions

Exercises

Translation

Lesson 8 Text Restaurant Management

Lesson 9 Text Hotel Management

Lesson 10 Text Travel Agency Management

Lesson 11 Text International Financial Management

Lesson 12 Text Management Support Systems

Lesson 13 Text Tourism Economics

Lesson 14 Text Torism Marketing

Lesson 15 Text Business Resarch

Nores

Docabulary

References