商务英语阅读(下册)

商务英语阅读(下册)
作 者: 国晓立 周树玲
出版社: 对外经济贸易大学出版社
丛编项: 新世界全国高职高专院校规划教材·商务英语专业
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 英语阅读
ISBN 出版时间 包装 开本 页数 字数
未知 暂无 暂无 未知 0 暂无

作者简介

暂缺《商务英语阅读(下册)》作者简介

内容简介

根据国家教育指导思想,目前我国高职高专教育的培养目标是能力培养和技术应用为本位,其基础理论教学以应用为目的、够用为尺度、就业为指导;教材强调应用性和适用性,符合高职高专教育的特点,技能满足学科教育又能满足职业资格教育的“双证书”(毕业证和技术等证明)教学的需要。本套教材编写之中贯穿与商务英语教学的基本思路:将英语听说读写译技能与商务知识有机融合,使学生在提高英语语言技能的同时了解有关商务知识,造就学生“两条腿走路”的本领,培养以商务知识为底蕴、语言技能为依托的新时代复合型人、实用性热人才。

图书目录

Unit 1 Team Spirit: Cultivate the Culture

Fast ReadingⅠ Does Team Spirit Make Economic Sense?

Fast ReadingⅡ Team Building: Fostering the Team Spirit

Unit 2 Performance Evaluation

Fast ReadingⅠ Alive Hospice Uses Performance Evaluation in Employee Survey

and Sees Benefits

Fast ReadingⅡ Microsofi's Performance Evaluation System Roils Coders

Unit 3 Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers

Fast ReadingⅠ Fostering New Ideology and Creating Yueda Brand

Fast ReadingⅡ What Does an Organization's Culture Reveal?

Unit 4 Why Should We Go for Six Sigma?

Fast ReadingⅠ Six Sigma -- the Soul of Effectiveness

Fast ReadingⅡ Six Sigma Implementation at Siemens

Unit 5 General Introduction to Logistics

Fast ReadingⅠ Lowering Logistics' Costs

Fast ReadingⅡ International Trade, Transport & Logistics

Unit 6 Challenges Facing Chinese Logistics Industry

Fast ReadingⅠ Logistics Firms Face Challenge

Fast ReadingⅡ China's Third-Party Logistics Market Report 2006

Unit 7 Just-in-time

Fast ReadingⅠ Focus on Public Transportation

Fast ReadingⅡ Linyi Focuses on Trade and Logistics

Unit 8 Universal Parcel Service

Fast ReadingⅠ Foreign Express Giant Invests in China

Fast ReadingⅡ Corporate Culture of UPS

Unit 9 General Introduction to Insurance

Fast ReadingⅠ Executive: Anbang Plans to Move into Life Insurance Sector

Fast ReadingⅡ ABC Puts Emotionally Involved Reporter on Hurricane InsuranceStory

Unit 10 IPR and Economic Growth

Fast ReadingⅠ Jordan Benefits from Intellectual Property Reforms

Fast ReadingⅡ Strategic Moves

Unit 11 Human Relationship in the 21st Century

Fast ReadingⅠ How to Deal With Misunderstanding

Fast ReadingⅡ The Most Beautiful Heart

Unit 12 Cross-cultural Communication

Fast ReadingⅠ Breaking the Barriers of Intercultural Communication

Fast ReadingⅡ Christmas Celebrations Around the World

Unit 13 Business Etiquette

Fast ReadingⅠ Business Culture in China

Fast ReadingⅡ Helpful Negotiation Tips

Unit 14 Interview Skills

Fast ReadingⅠ On-campus Interviewing

Fast ReadingⅡ Worst Interview Experiences

Unit 15 The Future of World Economy

Fast ReadingⅠ Developing Countries Shaping the Future of World AgricultureTrade

Fast ReadingⅡ IMF Predicts Energetic World Economy for 2007 -2008

Unit 16 Sustainable Development

Fast ReadingⅠ Attracting Talents

Fast ReadingⅡ Ending Poverty

Key to Exercises

Reference