外贸交际英语

外贸交际英语
作 者: 张启途
出版社: 对外经济贸易大学出版社
丛编项: 全国高等院校基于工作过程的校企合作系列教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 外贸英语 外语 行业英语
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《外贸交际英语》作者简介

内容简介

《外贸交际英语/全国高等院校基于工作过程的校企合作系列教材》基于贸易工作过程设计,根据贸易过程的8个基本步骤,设计8个基本贸易情景,涉及整个贸易工作流程中最重要的内容,分别为找客户、价格洽谈、付款洽谈、装运洽谈、包装洽谈、保险洽谈、签订合同、索赔洽谈。每个工作任务情景又分为基础知识、工作背景、商务对话、商务写作、实践拓展、仿真实训、综合练习等模块,整合外贸英语口语与外贸英语函电两大基本商务交际课程,突出工学结合、任务驱动教学要求,采用真实案例教学、互联网教学方式,就一个对外贸易业务内容从两个不同角度训练学生的说和写的不同商务交际能力。编者总结多年成功互联网贸易经验和教学经验,通过熟悉的真实工作案例,本着“够用为度”的原则,从英语交际、贸易过程、电子商务多个方面入手,突出岗位应用能力培养,组织教材编写。教材语言通俗易懂,内容新颖、实用。《外贸交际英语/全国高等院校基于工作过程的校企合作系列教材》可供高职高专院校国际贸易专业、商务英语专业、报关与国际货运专业、电子商务专业学生及其它相关院校学生、商贸行业培训学生及贸易从业人员、自学者使用。

图书目录

Scene One Getting Customers

Basic Knowledge

Work Background

Section 1 Speaking

Invitation to Canton Fair

Section 2 Writing

Establishing Business Relationships

Invitation to Trade Fairs

Sales Promotion

Section 3Real Practice

Practical Skills

Do It by Yourself

Task of Practice: Search Buyers on alibaba.com by Key Words

Exercises

Scene Two Talking about the Price

Basic Knowledge

Work Background

Section 1 Speaking

Talking about the Price of QQ Kites

Section2 Writing

General Inquiry

Specific Inquiry

Offer

Counter Offer

Counter-counter Offer

Acceptance and Order

Section 3 Real Practice

Practical Skills: How to Post New Products on alibaba.com?

Do It by Yourself

Task of Practice: Make Offers Based on FOB, CFR, CIF Terms

Exercises

Scene Three Talking about the Payment

Basic Knowledge

Work Background

Section 1 Speaking

Talking about the Payment

Section 2 Writing

Urging Establishment of L/C

Amendments to L/C

Extension of L/C

Section 3RealPractice

Practical Skills: E-mail

Do It by Yourself

Task of Practice: Make the L/C against Risks

Exercises

Scene Four Talking about the Shipment

Basic Knowledge

Work Background

Section 1 Speaking

Talking about the Shipment

Section 2 Writing

Mode of Transportation

Date of Shipment,

Asking to Allow Partial Shipment

Section 3 Real Practice

Practical Skills: Online Chatting Tool: Trade Manager

Task of Practice: Prepare a Bill of Lading

Exercises

Scene Five Talking about the Packing

Basic Knowledge

Work Background

Section 1 Speaking

Talking about the Silk Garment Packing

Section 2 Writing

About the Way of Packing

Packing of Powder Goods

Packing of Fragile Goods

……

Scene Six Talking about the Insurance

Scene Seven Signing the Contract

Scene Eight Talking about Claims

References