现代商务英语阅读教程（下）

Unit One Operations Strategy

Part One Theory

Text A Operations Strategyan Overview

Text B Competitive Priorities

Part Two Practice

Part Three Supplement

Four Steps to Find New Customers

Unit Two Corporate Culture

Part One Theory

Text A Culture：Your Environment for People at Work

Text B How Toyota Is Rejuvenating the Idea of Corporate Culture

Part Two Practice

Part Three Supplement

Create a Positive Corporate Culture

Unit Three Human Resource Management

Part One Theory

Text A Human Resource Management

Text B Performance Appraisal

Part Two Practice

Part Three Supplement

"Peter" and "Deborah" Are Top CEO Names

Unit Four International Marketing

Part One Theory

Text A Marketing

Text B Intemet Marketing

Part Two Practice

Part Three Supplement

Web Marketing Strategy

Unit Five Ecommerce

Part One Theory

Text A Electronic Commerce

Text B Online Shopping

Part Two Practice

Part Three Supplement

Soiling Online Can Create New Income Streams

Unit Six Financing

Part One Theory

Text A Corporate Finance

Text B Asian-Pacific Companies Take Equities Route to Refinance

Part Two Practice

Part Three Supplement

China's Banks in Drive to Boost Funds

Unit Seven Foreign Exchange Market

Part One Theory

Text A Foreign Exchange Market

Text B World Bank and IMF at Odds over Hot Money Flows

Part Two Practice

Part Three Supplement

The Dispute of the Exchange Rate between USA and China

Unit Eight International Logistics

Part One Theoryj

Text A Logistics

Text B Supply Chain Management

Part Two Practice

Part Three Supplement

DHL Signs EUR 17 mContract with Skanska

Unit Nine Intemarlonal Trade

Part One Theory

Text A Intemational Trade

Text B Economics of Free Trade

Part Two Practice

Part Three Supplement

Trade Barriers

Unit Ten Crosscultural Communication

Part One Theory

Text A Pbtential Hot Spots in Crosscultural Communication

Text B Crosscultural Solutions for International Business

Part Two Practice

Part Three Supplement

Communicating in a Diverse Workplace

Unit Eleven Improvement and Innovation

Part One Theory

Text A Business Process Improvement

Tlext B Business Innovation

Part Two Practice

Part Three Supplement

Innovation Can Reduce Impact of Global Crisis

Unit Twelve Intellectual Property

Part One Theory

Text A What Is Intellectual Property?

Text B Patent and／or Trademark That New Product

Part Two Practice

Part Three Supplement

US and UK Highlight Progress on Patents Cooperation